Unlocking Success in Paid Media: Strategies for AI, Voice, and CTV in 2025–26

Paid media is evolving fast. As we move through 2025 and into 2026, new technologies and platforms are reshaping how brands connect with audiences. Artificial intelligence, voice search, and connected TV (CTV) are no longer just trends—they are essential tools for advertisers who want to stay ahead. This post explores what’s new in paid media and what strategies actually deliver results.

Streaming content on a smart TV in a modern living room

Streaming ads on connected TV are becoming a key channel for reaching engaged viewers.

AI-Powered Ad Optimization

Artificial intelligence is transforming how ads are created, targeted, and managed. Here are three ways AI is changing paid media:

• Responsive ads

AI helps build ads that automatically adjust their format, message, and visuals based on the viewer’s device, behavior, and preferences. This flexibility improves engagement and reduces wasted impressions.

• AI bidding

Instead of manual bid adjustments, AI algorithms analyze real-time data to set bids that maximize return on ad spend. This means ads get shown to the right people at the right time without constant human intervention.

• Predictive audiences

AI models predict which users are most likely to convert based on past behavior and patterns. Advertisers can target these high-value audiences early, improving campaign efficiency and lowering costs.

Brands that use AI-powered tools report up to 30% better conversion rates and 20% lower cost per acquisition. The key is to combine AI insights with human creativity for the best results.

Voice Search Advertising

Voice assistants like Alexa, Siri, and Google Assistant are changing how people search and shop. Voice search advertising is emerging as a new frontier:

• Voice-driven shopping

Consumers increasingly use voice commands to find products and make purchases. Ads that integrate with voice platforms can capture this growing demand.

• Local SEO and voice intent

Voice searches often have local intent, such as “near me” queries. Optimizing ads and content for local voice searches helps businesses attract nearby customers ready to buy.

• Voice-optimized ads

Ads designed for voice platforms focus on clear, conversational language and quick responses. This format differs from traditional text or display ads and requires a fresh creative approach.

For example, a local coffee shop might run voice ads that offer a discount when customers say a specific phrase to their voice assistant. This direct interaction builds engagement and drives foot traffic.

Connected TV (CTV) and Streaming Ads

CTV and streaming platforms are rapidly becoming dominant channels for paid media. Here’s why advertisers should pay attention:

• Netflix and Hotstar ad placements

These platforms are opening up ad slots, offering access to millions of engaged viewers. Unlike traditional TV, streaming ads can be targeted with precision.

• Why CTV CPMs are undervalued

Cost per thousand impressions (CPM) on CTV remains lower than other premium channels despite high engagement rates. This creates an opportunity for advertisers to get more value for their budget.

• Audience targeting and measurement

CTV platforms provide detailed data on viewer behavior, allowing advertisers to refine campaigns and measure impact more accurately than ever before.

Brands that invest in CTV ads often see higher brand recall and better conversion rates compared to standard TV ads. The combination of targeted reach and immersive viewing makes CTV a powerful channel.

How BrandCraft Runs Next-Gen Ad Campaigns

BrandCraft uses a combination of AI, voice, and CTV strategies to deliver effective paid media campaigns:

• AI ad stacks

They integrate multiple AI tools to automate bidding, creative testing, and audience targeting. This approach reduces manual work and improves campaign performance.

• Multi-platform funnel setup

BrandCraft designs campaigns that move users smoothly across platforms—from voice search to CTV to social ads—creating a seamless customer journey.

• Creative, analytics, and automation

Their teams combine creative storytelling with data analysis and automation to continuously improve ads and maximize ROI.

If you want to stay competitive in 2025 and beyond, consider letting BrandCraft manage your paid media campaigns. Their expertise in next-gen channels can help you reach the right audience with the right message at the right time.